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Our blog: Information & studies on the Japanese market
Japanese Gastronomy: Precision, Subtlety, and Modernity
Discover the depth of Japanese gastronomy: techniques, seasonality, umami, tableware, and hospitality.
Japanese wine: between international recognition and local challenges
Explore Japan’s wine industry: local production, Koshu grape, orange wine, and regional efforts shaping a unique and sustainable wine future
Ryokan: A Deep Dive into Traditional Japanese Hospitality
Immerse yourself in Japan’s ryokan experience: onsen, tatami, and kaiseki cuisine for a unique and serene getaway.
Essential Japanese Phrases for Dining Out in Japan
Master essential Japanese phrases to order food, request the bill, and enjoy an authentic dining experience in Japan!
Organic in Japan: A Growing Market and Opportunities for UK Businesses
Japan’s organic market is growing fast! Explore key trends, regulations, and export opportunities for UK businesses.
Mercari: The Japanese giant of second-hand sales in full expansion
Discover Mercari, Japan’s top second-hand marketplace. Trends, stats, and innovations shaping e-commerce.
Japanese tourism trends 2025: Market insights and travel evolution
Understand Japanese travel trends: domestic growth, international recovery, and new expectations. Insights for UK tourism professionals.
The specificities of SEO in Japan: strategies and best practices
Explore the unique aspects of SEO in Japan: search engines, mobile optimization, link building, and best practices.
Top E-commerce Sites in Japan 2024: Market Leaders and Key Trends
Discover Japan’s top e-commerce sites in 2024, key market trends, and essential strategies for foreign businesses.
Customer Loyalty and Loyalty Programs in Japan: Analysis and Comparison with the UK
Why are loyalty programs so effective in Japan? Discover key insights and how they compare to the UK’s consumer loyalty strategies!
LinkedIn vs Wantedly: Which professional network to choose in Japan to recruit effectively?
LinkedIn ou Wantedly : quel réseau social professionnel choisir au Japon pour recruter efficacement ?
The Japanese Marketing Calendar: An Important Key to Your Success in Japan
Know how to plan your marketing actions according to Japanese consumer habits.
Konbini, pillars of daily life in Japan
In Japan, konbini (convenience stores) are much more than just neighborhood grocery stores. These ubiquitous establishments play a...
Habits and Trends of Japanese Tourists Abroad
Japanese tourists are typically experienced travelers who seek authentic and unique experiences.
Social networks in Japan: what are the specific features?
A study on the specificities of the different social networks to be used in Japan by foreign companies.
LINE, the essential messaging application in Japan
LINE is the most popular instant messenger in Japan, with over 94 million monthly active users.
Online advertising spending in Japan
In 2022, advertising spending in Japan totaled more than 7,000 billion yen, up 4.4% year-on-year (55.5 billion euros).
Young Japanese and the Domination of Social Media
The digital channels used by young Japanese consumers to obtain information have evolved considerably in recent years.
The main points for creating your website in Japanese
Connect to the heart of the market with a site in Japanese, the language of business success in Japan.
How to export and sell in Japan using digital technology?
Japan is a powerful and dynamic economy, with a growing market. For Foreign companies, Japan represents an important development opportunity
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