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Our blog: Information & studies on the Japanese market
LINE: the beating heart of Japanese digital
In Japan, LINE isn’t just an app — it’s a way of living digitally. Used by over 98 million people, it blends messaging, shopping, payments, and entertainment into a single, trusted platform.
Discover how LINE turned into Japan’s essential marketing gateway, redefining what digital connection means.
LinkedIn vs Wantedly: Which professional network to choose in Japan to recruit effectively?
LinkedIn or Wantedly: Which professional social network should you choose in Japan for effective recruitment?
Social networks in Japan: what are the specific features?
A study on the specificities of the different social networks to be used in Japan by foreign companies.
LINE, the essential messaging application in Japan
LINE is the most popular instant messenger in Japan, with over 94 million monthly active users.
Young Japanese and the Domination of Social Media
The digital channels used by young Japanese consumers to obtain information have evolved considerably in recent years.
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