Our blog: Information & studies on the Japanese market

Japan in 2026 is neither in decline nor in euphoria. It is entering a new phase, defined by constraints, adjustment and long-term choices.

Discover Mercari, Japan’s top second-hand marketplace. Trends, stats, and innovations shaping e-commerce.

In 2022, advertising spending in Japan totaled more than 7,000 billion yen, up 4.4% year-on-year (55.5 billion euros).