We provide the insights and tools you need to understand your market and customers:
● Comprehensive Market Research: Analyze trends, consumer behaviors, and competition to gain a clear and complete view of your industry in Japan.
● Tailored SWOT Analysis: Identify your strengths, weaknesses, opportunities, and threats in the specific context of the Japanese market to build a strong, actionable strategy.
● Local Partner Identification: Find and assess potential partners (distributors, service providers, or collaborators) to foster successful partnerships.
● Feasibility Studies: Evaluate market entry or launch opportunities with actionable recommendations to maximize your ROI.
● Strategic & Organizational Audits: Assess your current presence in Japan and identify growth levers to achieve your objectives.
● Strategic Plan Development: Create customized strategies to position your brand and products effectively in the Japanese market, considering cultural, economic, and industry-specific nuances.
● Defining and Tracking KPIs: Establish key performance indicators to monitor your results and adjust actions in real time.
● Brand and Product Launches: Manage your launch projects from opportunity research to on-the-ground execution, ensuring a seamless market entry.
● Commercial Partnerships: Identify, assess, and negotiate with local partners (distributors, resellers, or collaborators) for successful integration into Japanese networks.
● Optimizing Omnichannel Strategies: Develop approaches combining retail, e-commerce, and CRM to effectively engage your target audience across multiple channels.
● Team Training and Support: Equip your teams with the knowledge of Japanese business practices and market expectations to foster smooth and effective collaboration with local partners.
● In-Depth Expertise: Decades of experience across industries such as fashion, tourism, gastronomy, and more provide unparalleled insights into the Japanese market.
● Multicultural Team: A dual presence in France and Japan, with both local and international experts, ensures a comprehensive and nuanced approach.
● Proven Methodology: Tools and techniques precisely adapted to Japan’s unique market environment deliver actionable, relevant insights.
● Personalized Approach: Every project is custom-designed, considering your strategic priorities and industry specifics.
Leverage Japan’s Unique Marketing Calendar
An effective annual strategy starts with understanding Japan’s marketing calendar. We help you integrate key cultural events, seasonal campaigns, and peak shopping periods into your plan to maximize growth opportunities.
