The social media universe in Japan presents a unique dynamic , with a coexistence of local players and international networks, each with a distinct use compared to Western markets.
The Japanese language, a pioneer in the global use of blogging, highlights the need for a balanced approach to maximize effectiveness. Judiciously combining different platforms becomes crucial for reaching a diverse audience.
Our approach is distinguished by a careful selection of the most relevant social media platforms, aligned with your specific objectives. We also precisely define their use, whether it's account opening and management, targeted advertising, or other strategies tailored to the Japanese context. By understanding the complexity of social media in Japan, we offer you a strategic and personalized approach for an impactful social presence.
With GO TO JAPAN, you benefit from a complete and customized approach to harness the full potential of social media in Japan. We help you reach your target audience effectively and amplify your online impact in a culturally relevant way.
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Strategic Analysis
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Identification of platform-specific trends and unique opportunities in your sector on Japanese social media
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Ongoing monitoring of emerging trends to continuously adjust your strategy in line with the evolving market
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Strategic selection of the most relevant platforms for your goals—whether Facebook, Instagram, Twitter, LINE, or other channels popular in Japan
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Account & Content Management
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Professional setup and management of social media accounts with a focus on profile optimization and cultural alignment
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Creation of engaging visual and written content tailored to Japanese cultural and linguistic preferences
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Monthly performance analytics and insights
Targeted Advertising & Campaign Management
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Design and execution of targeted ad campaigns on social platforms, using strategies adapted to Japanese user behavior
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Continuous performance monitoring and real-time adjustments for maximum engagement and ROI
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Delivery of detailed campaign reports, with strategic recommendations for ongoing optimization
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Events & Local Influencer Collaboration
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Planning and organizing original, culturally aligned promotional events
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Identification and collaboration with relevant local influencers to boost authenticity and expand brand reach in Japan
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