The Japanese market is demanding and competitive, particularly in the fashion and cosmetics sectors. GO TO JAPAN supports international brands in their development , combining marketing strategy, customer relationship management and digital communication to ensure a strong and lasting presence.
A STRATEGY ADAPTED TO THE JAPANESE MARKET
It is essential to understand the expectations of Japanese consumers, define a clear positioning, and adapt your communication. Our strategic actions include:
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Market research and competitive analysis: identifying opportunities and adapting your strategy.
Target definition and customer segmentation: precise targeting based on trends and purchasing behaviors.
Cultural and commercial recommendations: adjusting your message and visuals to appeal to the Japanese market.
Optimizing your location: support to structure and strengthen your local presence.
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VISIBILITY & COMMUNICATION TO STRENGTHEN YOUR IMAGE
Japanese consumers attach great importance to a brand's history and values. We help you build a strong and desirable image through:
> COMMUNICATION ADAPTED TO THE JAPANESE MARKET
Translation and localization of your content for an impactful and culturally relevant message.
Creation and management of the Japanese version of your website (showcase or e-commerce site).
Development of marketing materials: brochures, lookbooks, displays, and packaging adapted to the Japanese market.
> TARGETED CAMPAIGNS
Traditional and digital media: integration of magazine and digital campaigns
Adapted social media strategies: management of your presence on Japanese platforms
> CUSTOMER RELATIONSHIP MANAGEMENT: A KEY SUCCESS FACTOR IN JAPAN
Customer relations are a fundamental element of Japanese culture. Attentive, personalized, and seamless service is essential to gaining consumer trust.
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We support you in implementing CRM solutions tailored to the Japanese market:
Creation and management of customer databases for personalized follow-up.
Sending newsletters and email campaigns in Japanese, tailored to local needs.
Optimization of contact management (standardization of postal addresses, tracking of customer interactions).
Implementation of loyalty tools to transform your customers into brand ambassadors.
