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Our blog: Information & studies on the Japanese market


Social networks in Japan: what are the specific features?
A study on the specificities of the different social networks to be used in Japan by foreign companies.


LINE, the essential messaging application in Japan
LINE is the most popular instant messenger in Japan, with over 94 million monthly active users.


Online advertising spending in Japan
In 2022, advertising spending in Japan totaled more than 7,000 billion yen, up 4.4% year-on-year (55.5 billion euros).

Young Japanese and the Domination of Social Media
The digital channels used by young Japanese consumers to obtain information have evolved considerably in recent years.


The main points for creating your website in Japanese
Connect to the heart of the market with a site in Japanese, the language of business success in Japan.


How to export and sell in Japan using digital technology?
Japan is a powerful and dynamic economy, with a growing market. For Foreign companies, Japan represents an important development opportunity
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